Content Creation

Let’s get your merchandise and brand out there for the world to see! At Howdy Merchandise we help you capture compelling content for printed promotional products and event marketing. After we print your product, our team excels in creating eye-catching designs, impactful videos, and engaging photography that enhance brand presence both offline and online. From custom brochures and banners to dynamic social media campaigns, we ensure your message resonates across all platforms. Whether you’re launching a new product, hosting an event, or boosting your digital presence, we bring your brand’s story to life with creativity and precision, driving meaningful connections with your audience. Content creation packages can be carefully crafted to your exact needs without stretching your budget.

A content creations expert is on standby to assist. Please reach out through our quote request link to schedule an appointment today!

  • Product Photoshoots
  • Social Media Content
  • Video Advertisements
  • Marketing Campaigns
  • Branding Partnerships

Planning

It starts with understanding the product’s unique selling points (USP) and target audience. A mood board is created to set the tone, colors, and overall aesthetic. You might choose between lifestyle photography (where the product is shown in use) or studio shots (where the product is the sole focus).

Setting and Props

Clean and Simple Backdrops: Use neutral or monochromatic backgrounds (e.g., white, light grey, or beige) to keep the product as the focal point. For lifestyle shots, a soft, natural setting like a well-lit living room, office, or outdoor environment can add context.

Lighting: Soft, even lighting (either natural or diffused studio lighting) creates a flattering look and minimizes harsh shadows. Consider using a ring light or softboxes for controlled light.

Complementary Props: Include small accessories related to the product (e.g., books, plants, or elegant stationery for office products) to set the mood or provide context. Ensure props don’t overwhelm the product.

Lighting

It starts with understanding the product’s unique selling points (USP) and target audience. A mood board is created to set the tone, colors, and overall aesthetic. You might choose between lifestyle photography (where the product is shown in use) or studio shots (where the product is the sole focus).

Style

Clean and Minimalistic: Focus on simplicity, using uncluttered spaces and subtle colors to highlight the product. This style works well for modern, high-end, or luxury products.
Lifestyle/Contextual: Showcase the product in use, incorporating real-life scenarios that demonstrate its benefits and functionality (e.g., a coffee maker in a kitchen, or clothing worn in a casual setting).

Editorial/Fashion: Bold and creative, often with dramatic lighting, unusual angles, or artistic compositions. This style works well for fashion, beauty, and lifestyle products aiming for a more editorial look.

Natural and Organic: Use warm, earthy tones, soft lighting, and natural textures like wood or plants. This style is ideal for eco-friendly or artisanal products.
Bright and Vibrant: Use colorful props and dynamic backgrounds to create an energetic and youthful feel, suitable for fun, playful, or contemporary brands.

Models (if applicable)

Diverse Representation: Choose models who reflect the brand’s target audience and ensure diversity in age, gender, ethnicity, and body type, aligning with modern values of inclusivity.
Natural and Authentic: Aim for a relatable, down-to-earth look that helps consumers connect with the product. Genuine expressions and poses are often more engaging than overly posed or stylized ones.
Brand Alignment: The model’s appearance and demeanor should align with the brand’s identity (e.g., youthful and energetic for a fitness brand, elegant and refined for luxury goods).
Product-Focused: Ensure that models are styled in a way that complements, rather than distracts from, the product. The goal is to showcase how the product fits into their lifestyle, so the model’s role is to enhance, not overshadow, the product.
Ultimately, models should embody the values and lifestyle that the product represents, making the photos relatable and aspirational for the target audience.

An event photoshoot covers real-time moments and the ambiance of an event, such as a product launch, fashion show, or corporate gathering. The goal here is to capture the energy and excitement for social sharing and post-event promotions.

Pre-event Setup Shots
These shots focus on the event’s décor, product displays, and branding before the guests arrive. It’s important to capture wide-angle shots that show the entire layout and close-up details that highlight the event’s design (e.g., table settings, banners, merchandise).

Candid and Group Photos
Once the event begins, the focus shifts to capturing candid moments of attendees enjoying themselves. Group photos, networking moments, and reactions are important for conveying the event’s success. Photos of keynote speakers, presentations, or performances are essential.

Action Shots
Dynamic images of people interacting with the product, trying it out, or engaging with the brand through interactive experiences. For social media, this is key to creating a connection with the audience by showing real people having positive experiences.

Request a Quote
instagram
@howdymerchandise